Performance discipline. Brand memory.
I come from performance marketing. These days, I work where brand, growth and storytelling start arguing in the same room.
Performance muscleChannels, budgets, tests, signals and conversion.
Brand perspectiveNarrative, tone, memory and why anyone should care.
The intersectionWork that can be measured without becoming soulless.
Brand is not just a feeling.Performance is not just a number.The good stuff starts in the overlap.
Career Character Development
Some things do not level up with a new title. They level up when your way of thinking changes.
UA Marketer
I learned to look at the numbers before falling in love with the idea.
PUBLIK & CODA
Performance foundation
The early growth muscles: paid media, landing pages, user acquisition and monetisation.
Skill gainedReading data without panicking and deciding by signal, not mood.
Level progress
1 / 5
UA Marketer
I learned to look at the numbers before falling in love with the idea.
PUBLIK & CODA
Performance foundation
The early growth muscles: paid media, landing pages, user acquisition and monetisation.
Skill gainedReading data without panicking and deciding by signal, not mood.
Brand and growth should not feel like rival departments.
I care about the number, the idea, the sentence, the format and the aftertaste it leaves.
Multidisciplinary, partly by choice.
Outside work: board games, tabletop RPGs, comics, 3D printing, music and long thoughts that occasionally turn into articles. Also an obsessive cat dad. Don't ask, you won't hear the end of it.
